Last updated: 24 July 2026
1. Overview & POPIA Commitment
Shift Local ("we", "us", or "our") operates the website shiftlocal.co.za and provides website design, hosting, local SEO, Google Business Profile optimization, and digital marketing services to service businesses across South Africa. We respect your privacy and are fully committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA").
2. Information We Collect
When you interact with Shift Local, request a free website quote, or communicate with us, we collect personal information that you voluntarily provide to us. This information specifically includes:
- Full Name: To address you directly and personalize our communications.
- Business Name: To research and perform your website and local visibility review.
- Email Address: To deliver your quote and communicate service updates.
- Phone Number: To contact you regarding your quote or requested services.
- Website URL: To conduct speed, Core Web Vitals, UX, and conversion reviews of your existing digital presence, where you already have a website.
3. Purpose & Legal Basis for Data Processing
We process your personal information strictly for legitimate business purposes associated with providing our services, including:
- Evaluating your website performance, local search visibility, and Google Business Profile.
- Generating and delivering your requested website quote and Local Visibility snapshot within 24 hours.
- Responding to your inquiries, consultation requests, and customer support messages.
- Providing contracted web design, hosting, local SEO, and paid ad management services.
- Improving our website performance, user experience, and security.
4. Data Protection & Security Measures
We implement appropriate technical, organizational, and security measures to protect your personal data against loss, misuse, unauthorized access, disclosure, or alteration. Access to your personal information is strictly restricted to authorized personnel who require it to carry out quote preparation and client communications.
We do NOT sell, trade, rent, or lease your personal information to third parties or marketing brokers.
5. Third-Party Service Providers
To operate our website and deliver prompt services, we engage trusted third-party service providers who process data on our behalf under strict confidentiality:
- Formspree: Handles secure transmission of quote form submissions via SSL encryption.
- Google Analytics & Meta Pixel: Collect anonymized, aggregated traffic data and conversion events to help us analyze website performance and ad effectiveness.
6. Cookies & Tracking Technologies
Our website utilizes standard browser cookies and analytics tracking pixels (Google Tag Manager, Google Analytics 4, and Meta Pixel) to monitor website performance, understand user navigation patterns, and evaluate advertising effectiveness. You can manage or disable cookies through your web browser settings at any time.
7. Your Rights Under POPIA
Under the Protection of Personal Information Act (POPIA), you have the right to:
- Access: Request confirmation of whether we hold personal information about you and receive a copy.
- Correction: Request the correction, update, or completion of inaccurate or outdated information.
- Deletion / Objection: Object to the processing of your personal information or request its deletion, subject to applicable South African legal or tax retention obligations.
8. Contact Information Officer
If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled under POPIA, please contact our Information Officer:
Shift Local Information Officer
Strand, Cape Town, South Africa
Email: info@shiftlocal.co.za
Telephone / WhatsApp: +27 71 702 4494